Search Engine Optimization for Web Sites

Search Engine Optimization has become the latest buzzword on the Internet. Google and Yahoo have revolutionized Internet search and have introduced business models which place importance on how high a Web site can rank. If your small business or organization can show up on the first page of a search, the greater the likelihood that potential customers will visit your site.

Search Engine Optimization at Treadstone Web Services Search engine optimization is not a single process, but in fact requires a holistic approach to Web site development. It is made up of tasks which range from effective content writing, to keyword and other meta-tagging, accessibility, internal and external linking, site indexing, search engine submission and much more. It is difficult and time consuming and is not an exact science.

What this means is that no company can EVER promise to give you a number 1 ranking in Google. Ever! The fact of the matter is that rankings depend on algorithms employed by Search Engine companies and are subject to change at any moment. Even some paid submission services cannot guarantee you top ranking. Some companies also claim to submit your site to thousands of search engines. This is ridiculous and not necessary and is no better than submitting your site to a few carefully planned and targeted sites for indexing.

Let Treadstone Web Services work with you to optimize your existing Web site and incorporate proven strategies for giving you the best possible chance for high rankings. We utilize tools to check your site rankings over time and modify strategies to improve your site rank. We will generate sitemaps for your content and submit your site to proven services that will give you the best chance of success. We also optimize your content and tagging to ensure these components are “search-engine friendly”. We monitor your results over time and tweak strategies to optimize your results.

If you are building a Web site from scratch with us, the great news is that we will already be working to ensure that search engine optimization is at the forefront of our design approach!